NVIDIA and Audi announced that the NVIDIA GPUs are now used as a basis for navigation and entertainment systems in all models of Audi in 2010 around the world. The merger of technologies Silicon Valley and the German automotive industry has advanced visual features such as full 3D navigation with advanced driver assistance and safety systems and two-band entertainment system capable of displaying two video simultaneously on different screens.

Navigation and entertainment system in the new line of 2010 Audi called 3G MMI and uses the NVIDIA graphics chips to process and obtain all the images. Built-in navigation system supports 3D topography of buildings and cities, the traffic reports in real time and navigational information in the form of audio prompts and arrows with the color. Such a system can work with complex scenarios and make decisions to help the driver, improving traffic safety.

Also NVIDIA and Audi have jointly developed a full-fledged multimedia engine Vibrante serving media foundation 3G MMI. Multimedia engine Vibrante Audi allows passengers to watch DVD, listen to music from iPod, CD, SD card or USB-drives and enjoy video content online. New in the automotive industry, Vibrante supports two-zone entertainment based on one GPU allowing the rear seat passengers simultaneously watch two different films on two screens.

NVIDIA and Audi also announced partnerships with Google to install Google Earth in the future of 3G MMI-based graphics processor NVIDIA starting with the flagship Audi A8 model in 2011. Google Earth is based on technology from Keyhole – the company which invested NVIDIA and which later was bought by Google. As a result the three-year partnership appeared 3D navigation system with detailed models of areas at high speed, 3D objects and the intuitive interface. Services Google allows drivers to think of the routes at home and then upload them on the trip. Users can also directly search for points of interest with the 3G MMI. This is the first application of Google Earth in the car.

In addition, the mobile HD ultraekonomichnye the next generation NVIDIA Tegra will be the basis for entertainment and navigational systems, line 2012 Audi, as well as other brands of cars under the Volkswagen AG, including Volkswagen, Bentley, Lamborghini, SEAT and SKODA, with varying levels of functionality. The next generation NVIDIA Tegra give rich 3D images, sharing multimedia capabilities and full-scale operation in the network to different devices. Eight independent Tegra processors will help Audi to combine two very different electronic systems in a single tiny chip. Tegra will also increase system performance and reduce energy consumption by 10 times in the entertainment and navigation systems Audi.